Counter Tools is a 501(c)(3) public health consulting organization that aims to promote health equity by reducing the detrimental impact of unhealthy substances at the consumer’s primary point of contact: the retail environment. Since our founding in 2012, our team of experts has helped communities across the country — in over 30 states and counting — enact meaningful policy change by providing reliable technology, accessible data analytics, and full-spectrum, tailored support.
Our Core Values - Champion equity, diversity, and inclusion as an ongoing practice. - Be agile. Respond and adapt quickly to change with forward thinking. - Share power and own the outcome. We are all leaders who take risks in order to grow and improve. - Care personally, challenge directly, and be candid. - Inspire others. We deliver high quality service and results to our clients and partners. - Act with grit. We are passionate, resilient, and capable of driving change.